What Is a Boutique Fitness Studio and Why Are They Here to Stay?
Picture the scene: you step into your gym and instead of being received by a crowd of people trying to get a small spot to exercise, you find a calm, curated and brilliantly designed workout area. There you can perform your workout peacefully, with enough space and no lines to use the gym equipment. Welcome, you are in a boutique fitness studio.
Every aesthetic detail is considered to create a stylish fitness experience. Even though the people around you are different, but they share ac common goal. And that is, in our opinion, a catalyst for you to give everything you’ve got in a genuinely fun, unique and refreshing way. You leave with the feeling of a job done right, knowing you’ve had a genuinely beneficial workout – and those endorphins carry you through the rest of your day.
Buzzing for boutique
Welcome to the age of the boutique workout. Smaller, high-end fitness studios have surged in popularity over the past few years, with new studios popping up at a whopping 450%, according to a fitness industry update by investment firm Piper Jaffray.
Generally, a boutique fitness studio focuses in a particular area of fitness, like HIIT or yoga. EVO’s philosophy is that movement is nature’s way, rather than an intervention. That’s why our boutique studios champion progressive and playful training, focusing on functional fitness.
Experiential exercise rules all
There’s a reason the boutique fitness studio breed is exploding onto the fitness scene. Exercise enthusiasts and athletes want more than a simple workout. They long for a place where they can improve their skills peacefully and on their pace.
Boutique fitness studios are more than just a place to workout – they are community-powered havens that integrate organically into member’s lives. That post-workout feeling just cannot be replicated by working out in a crowded chain gym. At EVO, you will also find dedicate Personal Trainers, ready to devise workout plans to help you achieve your goals.
What is in the future for the boutique fitness studio?
It’s clear that boutiques will continue to capture the hearts of those craving a well-rounded fitness and wellness club. Ask anyone who comes to an EVO gym why they love it and they’ll tell you it’s all about the experience: the incredibly advanced fitness technology, the simplicity of joining, the motivation, the brand philosophy.
Another reason boutique fitness studios will continue to blossom is location. No one wants to travel lengthy distances to get a workout. From Vienna to Zurich, the smaller nature of EVO fitness studios gives us the power to pop up in more places, so that you have a better chance of finding one close to your home or near your office.
All of these boutique benefits mean that you’re less likely to slip into that post-New-Year lull, where well-intended resolutions taper off, and gym memberships are wasted. Members of smaller studios are regular exercisers – they have goals to achieve, and they stick to their plans to do so.
Don’t expect your standard chain gym equipment at EVO: our clubs dedicate space to everything from kinesis stations to freestyle playgrounds with gymnastic rings, Swedish ladders and even a bespoke octagonal functional frame. Think of it more as a sanctuary than a sweatbox – a place to reconnect your senses to the environment and move the way your body’s supposed to. Find out more about our unique boutique fitness studio here.
